Summer tourism should grasp the market cultivation and professional guidance of the Tianci cooling machine market

The development of summer tourism in 2013 is believed to have initially formed a national market for summer tourism, and the economic benefits of summer tourism are evident; Different destination cities have their own unique development paths and models. However, overall, the development of China's summer tourism industry is still in the stage of development and cultivation, manifested by insufficient strategic height of summer tourism, often staying at the level of tourism sector and seasonal products; Summer tourism strengthens the advantage of summer climate in destinations in the market, invisibly suppressing or even negating the suitability of tourism in other seasons, and has a negative effect on regulating pressure; The embryonic form of the summer economy is emerging, but there is insufficient understanding of the tourism industry attributes of summer tourism. It is believed that summer tourism is "dependent on the weather for food", but in reality, it is manifested as "climate is an objective advantage, but tourism is a weakness"; The industrial structure of the summer economy is single, with industries such as summer tourism, real estate, and tourism transportation developing well. Other extended industries such as summer vacation and recuperation, and off-season agriculture are lagging behind; The lack of distinctive features in summer tourism products often results in a simple reorganization of existing routes and products, which cannot reflect the professionalism of summer tourism. Based on this, the 2014 report identified "market cultivation and professional guidance" as the keywords for this year. In the summer of 2014, temperatures in most parts of China were close to or slightly higher than the same period in the year. There were more days of high temperatures (35 ℃) in the southeast of Chongqing, southwest of Hubei, and northern Hunan compared to the same period in the year. Research has shown that there was a strong demand in the summer tourism market in 2014, and with the early arrival of summer, the demand has advanced. Family tours are the main form of summer outings. When residents choose summer tourism, they mainly focus on short trips and combine long and short trips. At the same time, from the perspective of developing summer tourism, the brand influence of summer cities is insufficient, and the development and promotion efforts are insufficient. From a supply perspective, local governments, tourism authorities, tourism and related enterprises have realized the market value of summer tourism. Local governments have launched various summer activities, tourism companies have launched various summer routes and products, various summer tourism strategies are overwhelming, aviation companies are increasing their flight routes, meteorological service departments are providing targeted meteorological services, and the media is actively promoting and guiding. Suggestion: Firstly, destination cities for summer tourism should enhance their understanding of the value and importance of tourism climate resources, seize the natural "cooling" opportunity, and focus on building summer tourism destinations and brands. 2、 Tourism authorities and enterprises should have a correct understanding of the tourism industry attributes of summer tourism, scientifically and reasonably plan, and formulate standards for summer tourism management and services, providing professional guidance. Combine national, medium to long distance, 3-5 day or more summer resorts with short distance, 2-3 day summer vacation destinations. Planning several types of summer tourism special products and routes is not just about simply restructuring and packaging existing products. Some cross regional integrated development of summer tourism routes and products are good choices, such as the Yellow River Qianli Style Summer Tourism Line, the Heilongjiang Jilin Lake (Jingbo Lake, Wudalianchi) Guangshan (Changbai Mountain) Color Summer Tourism Line, and so on. Summer tourism cannot rely on natural resources. Tourism authorities should provide more guidance in strengthening the supply of summer tourism industry, improving the quality of summer tourism services, and ensuring destination safety. The media should cooperate to promote and publicize summer tourism destinations. At the same time, the tourism regulatory authorities and meteorological departments should strengthen cooperation, timely and accurately provide tourism public meteorological services, so that tourists can have a clear understanding of the selection of summer tourism destinations and the safety risk situation of the destination. In addition, current tourism statistics are mainly conducted on a quarterly and monthly basis. It is recommended that summer tourism destinations conduct tourism statistics on a seasonal and monthly basis, in order to provide a basis for fully grasping the laws of the summer tourism market. 3、 Extending the summer resort industry chain and developing a broad summer resort economy, the future development should leap towards a broader connotation, transforming from a single and narrow summer resort tourism to a broad summer resort economy that combines multiple industries such as health and wellness, recuperation and wellness, festivals and exhibitions, forming an industrial chain with summer resort tourism as the core, integrating resources, front and back connections, and high levels, in order to achieve overall benefits on the basis of complementary functions. 4、 Strengthen infrastructure construction, enhance service guarantee capabilities, especially during the peak summer tourism season, where problems such as inflated prices, overcrowding, and poor service quality will also surface. It is necessary to strengthen market supervision and tourism law enforcement to improve tourist satisfaction; Strengthen the safety and security of the elderly, and provide strong guarantees in medical services, food hygiene, information services, and other areas. Strengthen public meteorological services for tourism and provide accurate meteorological information in a timely manner. Finally, it is necessary to highlight cultural characteristics, strengthen the construction of summer resort city brands, and enhance the recognition of the city's summer resort image. In terms of promotion, it is particularly important to promote and guide tourists to establish awareness of the important relationship between climate and human health. The driving force of climate on tourism lies in the fact that some respiratory, cardiovascular, or mental illnesses such as depression can be alleviated or controlled through short-term long-distance travel, which is called climate therapy or transfer therapy abroad. Summer is a high incidence period for cardiovascular and cerebrovascular diseases in the elderly. Therefore, efforts should be made to establish a relationship between the cool climate and summer protection for cardiovascular and cerebrovascular diseases, and gain market recognition. Only then can the economy of migratory birds, their real estate, and tourism truly take shape. Considering that many tourist cities with excellent and comfortable summer climates want to actively participate in the research sample, the China Tourism Research Institute and the Public Meteorological Service Center of the China Meteorological Administration plan to launch an observer unit system from 2015, and consider the application and naming of summer tourism observation points and the best summer tourism destinations. The top 15 cities ranked in July 2014 were Harbin, Kunming, Qingdao, Dalian, Guiyang, Yantai, Jilin, Shenyang, Lijiang, Qinhuangdao, Changchun, Chengde, Yanbian, Xining, and Taiyuan. The top 15 cities ranked in August are Yantai, Dalian, Harbin, Kunming, Jilin City, Guiyang, Hohhot, Qingdao, Qinhuangdao, Shenyang, Yanbian, Changchun, Taiyuan, Xining, and Yan'an.